Heartbreak hotel
At the Notorious I.B.E.
I designed the logo and area wayfinding designs for the Heartbreak Hotel at the Notorious International Breakdance Event held in Heerlen. To create these designs, I incorporated multiple illustrations and letter designs. Besides merchandise and program flyers, I also created two teasers featuring custom-made beatbox for social media communication.
Hip hop huis, Rotterdam
- Aruna Vermeulen
- Filed: Illustration, Lettering, Logo, Motion, Spatial
- Year: 2015
The logo
![](https://freight.cargo.site/t/original/i/a5de0f3266974e88f985833ae8877a01890a2c00dab0c731e7872f94221fc6bb/2015-Heartbreak-Hotel-1.jpg)
Wayfinding signs
![](https://freight.cargo.site/t/original/i/1af097e2918a5e7c31ae781f000d97838bdb9e894762a7201822bf4e40184f6e/2015-Heartbreak-Hotel-2.jpg)
![](https://freight.cargo.site/t/original/i/82b88ce42e61cd5f70edff6c382b5ee1f114186bfcbbbdcc219f0f7ec56a9692/2015-Heartbreak-Hotel-3.jpg)
![](https://freight.cargo.site/t/original/i/c5a0306d7890e7d0bddc5f6a70e06520da8087a8a6b8eee76851fbeff9de5575/2015-Heartbreak-Hotel-4.jpg)
![](https://freight.cargo.site/t/original/i/a3d7a444e02d496a8f4d2ab435b85dcfec42e2c46196cb945349e69403774c39/2015-Heartbreak-Hotel-5.jpg)
![](https://freight.cargo.site/t/original/i/ec8c3953fc1879ffd6b93746a3f78bdf05a4ae9e20cd6ec793f7782c8bf81dd7/2015-Heartbreak-Hotel-6.jpg)
![](https://freight.cargo.site/t/original/i/4bf7dca8a75f702617cad29de551688297903515195aed8465735b067eea1cc1/2015-Heartbreak-Hotel-7.jpg)
![](https://freight.cargo.site/t/original/i/e8f9b8038a23208aae05d0ea54dfc9d7b1ffd010632e3b00e16b0a2c7b13c71a/2015-Heartbreak-Hotel-8.jpg)
![](https://freight.cargo.site/t/original/i/94e4aa1ca56200de30715d3a96843af439613f172226430e64c5f29ff8ec94e8/2015-Heartbreak-Hotel-9.jpg)
![](https://freight.cargo.site/t/original/i/0c7df878ca18ce0c57841d1ab5200c2450f0a955cc3695fbd643fd4336f752ac/2015-Heartbreak-Hotel-10.jpg)
![](https://freight.cargo.site/t/original/i/e543aa434291925f5294a4007879d4cf1b44b704783c2f7c5fb2a3b2dbf2aa0b/2015-Heartbreak-Hotel-11.jpg)
![](https://freight.cargo.site/t/original/i/c5aa941b191daf5088bfc85d39825b18f17ea57c46a1aa1bd32ac27c04c0c5ba/2015-Heartbreak-Hotel-12.jpg)
![](https://freight.cargo.site/t/original/i/008b1619e1eab646f76f530eacba520217dbd9c28d30bbd7a97c317f20230c4d/2015-Heartbreak-Hotel-14.jpg)
Photo’s by Hiphophuis
![](https://freight.cargo.site/t/original/i/42038742b691f7a1d416fb04d3db007b34761fc1d75a5efbf9159285c97ded79/2015-Heartbreak-Hotel-Greetings-1.jpg)
![](https://freight.cargo.site/t/original/i/4caf11222ddb1dccca88f818dadfec099678dc6908b72c4fc0483c7bf43ac9fb/2015-Heartbreak-Hotel-Greetings-2.jpg)
![](https://freight.cargo.site/t/original/i/5b426cacb13344ddf6de1022022de9da593483e7a0072a135473e7f5bfb75172/2015-Heartbreak-Hotel-Greetings-3.jpg)
![](https://freight.cargo.site/t/original/i/e9d669372377a55d1164e247ad0c936ced69306eea051391f2cd0ba614920eec/2015-Heartbreak-Hotel-Greetings-4.jpg)
![](https://freight.cargo.site/t/original/i/dcfae70a49fd8d65b2c065f513f5f26a2be85e83d945d7ed4ca6a60b62102746/2015-Heartbreak-Hotel-Greetings-5.jpg)
![](https://freight.cargo.site/t/original/i/c0a2cd939c962ea3817c387f018f9203cae96e1ebabe717ecb0c7632bc711f0d/2015-Heartbreak-Hotel-Greetings-6.jpg)
![](https://freight.cargo.site/t/original/i/e65d9ecc117c2237f372d1af0f4a5ac3446e61339f5731534875bb59ef1347bf/2015-Heartbreak-Hotel-Greetings-7.jpg)
![](https://freight.cargo.site/t/original/i/a7955d3bee39a0b21dc323f834aea8d17da384d5f99723afcadc936bc75e00d5/2015-Heartbreak-Hotel-Greetings-8.jpg)
![](https://freight.cargo.site/t/original/i/fe1f1b4726de61c376100b971c934850afdc2fd6c3e7b6621ae702e758147c6a/2015-Heartbreak-Hotel-Greetings-9.jpg)
![](https://freight.cargo.site/t/original/i/2f9e8f7b07ac48199f0f433c49a3d5ba50a8a4cd3fd51f97c20997503f9b9c5c/2015-Heartbreak-Hotel-Greetings-10.jpg)
Video’s