School of dance

I designed the logo and typeface for Fresh, a dance school based in Weert. The distinct typeface allowed for a broad spectrum of designs, resulting in a flexible and lasting visual identity for the brand.

Dansschool Fresh

  • Raymond Truijen
  • Filed: Identity, Logo, Type
  • Year: 2012
By utilizing our own font, we were able to create a wide variety of designs ranging from outdoor signage, opening announcements, lesson materials, and more for Fresh. This flexibility extended to new ventures such as Fresh Events and Fresh workshops, as well as smaller gatherings like Fresh Underground and Fresh & Fruity parties.

A mix of designs with the school's typeface ranges from Fresh to Fresh Underground and Fresh & Fruity events, as well as Fresh workshops and Fresh Events.